The Record of Unusual Creatures - Getting Into the Luxury Market
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Getting Into the Luxury Market
Ye Lingchen would not mistreat his friends. After the luxurious meal, he did not pay heed to the going ons in the university. If he learned that even his one meal would be criticized by others, he would most likely go into another round of lamentations.
Great people would be scrutinized even when having a meal.
The next day, Jia Di and Ma Ding met with Ye Lingchen at their usual place.
The first batch of luxurious bags was finally done. Both of them immediately rushed over to let Ye Lingchen have a look. Their faces were glowing, obviously feeling extremely satisfied with this product.
There was hardly any difference between Ye Lingchen’s expectations. The bag that was made according to his design was able to move the heart of anyone upon seeing it for the first time.
It was dark brown in color throughout, similar to the color tone of a snakeskin bag. However, the processed snakeskin seemed to be shimmering. If one placed it next to a normal bag, the difference would only be more obvious, just as the difference between a piece of normal jade and the top quality jade.
After all, that snakeskin was nurtured by spiritual energy over a long time, naturally giving it a sort of spirituality. It caused people to fall in love with it at first sight as people would instinctively like things with a unique spirit.
Moreover, Ye Lingchen’s design perfectly displayed the merits of the snakeskin. The style was modern yet classy. The surface of the bag was printed with Y’s pattern and arranged methodically. When placed in one’s hand, it was extremely comfortable and felt great.
Without a doubt, that was definitely…a good bag!
“Grandmaster Ye, what do you think? Are you satisfied?” Jia Di asked with a smile.
For Jia Di, he was perfectly satisfied with this bag. Back when he first saw Ye Lingchen’s design, he was astonished by it. Once it was produced, he was all the more filled with respect.
The designs were just all theory after all. It had the risk of failure in production. However, Ye Lingchen’s design did not have the slightest bit of error, allowing the final product to be perfect!
What was the demeanor of a grandmaster? That was it!
“Good! As expected of Vatti. This production ability is truly amazing!” Ye Lingchen nodded. With Vatti, it would be much more convenient for him.
“Oh right, since this bag is produced, remember to send one to Hu Yue’er and Zhao Liangying.” Ye Lingchen had not forgotten about that matter. The two girls would also occasionally chat with him, keeping the matter of the bag close to their heart.
“Rest assured, Grandmaster Ye. We’ll deliver it straight away,” replied Jia Di.
Ma Ding, instead, groaned for a moment, then asked with a serious expression, “Grandmaster Ye, what are your plans for this bag?”
It was set in the contract that Ye Lingchen had full rights over the decision making. Put in simple terms, he was this luxury brand’s big boss. Pricing, marketing, and all other issues would be decided by him alone.
Ye Lingchen smiled and returned with a question. “According to my estimation, with that much snakeskin from the giant python, after removing the production wastage, it should make 800 bags and 300 sets, right?”
The sets mentioned were referring to the matching wallet and handbag alongside the shoulder bag.
The shoulder bag would naturally be the most well-received item, therefore required mass production. On the other hand, the marketing of the set was to make the product appear less monotonous.
Jia Di was caught slightly off guard and looked at Ye Lingchen in surprise. “Grandmaster Ye’s estimate is very accurate. According to our current progress, there’s hardly any difference.”
“Regardless of the bags or the sets, my rule is to keep 20 percent within the country and market the remaining 80 percent internationally! This is my baseline!”
His words stunned Jia Di and Ma Ding. They asked in a worried tone, “Wouldn’t that offend the foreigners?”
Keeping 20 percent for the local market might not sound like much, but how many countries were there in the world? What was China’s population size when compared to the world? After averaging it out, each country would only get less than 10 percent!
“It’s fine. If the product is good, someone would buy it.” Ye Lingchen was not worried at all.
In China, he would always see people ask their friends from overseas to bring things in, or they would look for procurement services to purchase foreign luxury items. Putting aside the part where it was tax-deductible, the other reason was the lack of supply!
Even the exclusive stores might not have the product and required procurement!
In the future, when China has its own luxury items, Ye Lingchen would want the foreigners to be jealous of Chinese citizens and buy from China! The reason was that luxury goods would be much cheaper, and readily available!
“Other than that, the bag’s price will be set at 40 thousand, and the entire set will be priced at 80 thousand,” Ye Lingchen stated.
“Grandmaster Ye, wouldn’t that be…too expensive?” Jia Di could not help but feel worried.
“This is just the beginning. It’s already a steal for them to purchase one. How much would a Hermes bag go for?” Ye Lingchen waved his hand casually.
Jia Di and Ma Ding kept silent instantly.
One should know that the lowest price of a Hermes bag would start from 100 thousand. Furthermore, even rich people might not be qualified to buy them! Can the raw materials from Hermes’ compare to his own? If not for this project being in its infancy, Ye Lingchen would set the starting price at 100 thousand!
“Alright! I’ll do as you say!” Ma Ding was a decisive person, agreeing to his request through gritted teeth.
After pausing for a moment, he then spoke up nervously, “Next we just need to send it to the international luxury items appraisal office and wait for results.”
The so-called luxury items appraisal office is a department that was set up by all the countries. Its job was to appraise the status of luxury items. They could not allow for a straw hat to be named as a luxury item just like that. This appraisal office grants recognition to an item as a luxury item and decides an item’s worthiness to be imported to their country for sale!
Vatti worked hard for so many years, carefully designing a multitude of products, yet not even one of their products managed to pass the luxury item appraisal office’s checks. They were at most recognized as a named brand, but not a luxury item.
Ye Lingchen nodded, not feeling the slightest bit of worry. As long as the appraisal office was not blind, they will certify this product.
Ending the discussion, Jia Di and Ma Ding urgently rushed back to the office to settle the remaining issues. Ye Lingchen did not loiter but instead headed towards Wanrong Technology.
Due to the creation of Little Cloud, the smart cleaning robot, Wanrong Technology finally broke free from the bad reputation of its screw up in the self-driving car incident. The company successfully changed its business model. However, due to that previous incident, Wanrong Technology had downscaled greatly and required a new start.
Arriving at Wanrong Technology, the employees immediately recognized Ye Lingchen and greeted him with “Chairman Ye” as he passed. That made him feel very comfortable.
“Chairman Ye, Director Ouyang is in the meeting room. I’ll lead you there.”
Right then, a beautiful woman in work uniform approached him to lead him to Ouyang Qing’s location in a simple and practiced manner…
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